Kaito is sunsetting Yaps and incentivized leaderboards, transitioning to Kaito Studio—a tier-based creator marketing platform focused on quality, analytics, and cross-platform reach beyond Crypto Twitter.

Kaito has announced it is sunsetting Yaps and its incentivized leaderboards and replacing them with Kaito Studio, a more selective creator-marketing product focused on quality, analytics, and campaigns that extend beyond Crypto Twitter. The move follows changes at X that limited apps rewarding users for posting, which Kaito’s founder Yu Hu said made the old Yaps model harder to sustain.

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