Pump’s [App Store copy](https://apps.apple.com/us/app/pump-fun-speculate-on-trends/id6717572591) calls it a “visual interface to blockchain decentralized exchanges,” while [Apple Guideline 3.1.5(iii)](https://developer.apple.com/app-store/review/guidelines/#cryptocurrencies) permits crypto transactions only on approved exchanges with local licensing. Privy-backed self-custody explains why balances are untouched; the direct casualty is iOS user acquisition in the US and India.

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